Strategy for the Age of Algorithmic Sameness
Your competitors optimize for the 15% of decisions made rationally—we design for the 85% they can't model.
In AI Terms
We don't compete with machine optimization. We work in the domains where AI's demand for clear categories and quantified objectives becomes a liability—genuinely novel situations, contexts requiring psychological reframing, and systems exhibiting emergent properties that defy prediction.
Where we help
Most consulting is concrete—scoped, deliverable, legible. Minute Studio does the other kind: Tacit Consulting, where the work happens before anyone writes a scope.
Low Friction Pattern Sensing
Blocks of time your team can use on-demand to surface what's invisible from the inside:
-
You're growing/stuck—but do you know why? We map what's actually driving outcomes vs. what you think is driving them. You get a pattern brief showing real levers + hidden blockers.
-
That launch flopped, that hire didn't work, that pivot stalled. We reverse-engineer the tacit factors that determined the outcome so you stop repeating invisible mistakes.
-
Before major decisions—M&A, market entry, restructures—we map the invisible dynamics that will shape outcomes. You get a "what you're not seeing" brief that informs traditional strategy work.
Deeper Engagements
engagements for when surface-level solutions won't cut it—built to transform how you see, not just what you do.
-
Intensive mapping of your organization's decision architecture—the unspoken rules, psychological bottlenecks, and perception gaps creating drag. Deliverable: Pattern map with intervention points.
-
Ongoing sessions where I act as your external pattern spotter. You're too close to see clearly; I read between the lines of your own stories. Includes running insights log + quarterly synthesis.
-
Traditional planning projects the present forward. We help you tune into what wants to emerge—sensing shifts before they become trends, noticing weak signals that indicate structural changes, building strategies for futures that don't yet exist in the data. This requires different ways of listening and making sense together.
-
Before launches, rebrands, major announcements—we engineer how it will actually be read (vs. how you intend it). Small reframes, disproportionate returns.
-
Fully customized engagements for challenges you can sense but can't articulate yet. Sometimes the most valuable work is figuring out what the real question is.
Who is not our target.
Most consultants optimize the wrong things brilliantly - We start where they end. We are not a good fit for organizations seeking efficiency optimization, cost-cutting initiatives, or implementation of known best practices.