We are minute. We work hand-in-hand with ambitious organizations to reach new heights.

Let’s forget the old playbook.

We've ditched the outdated approach of endless discovery phases and rigid recycled plans. Our streamlined process focuses on delivering practical solutions that drive real change.

We help you craft growth strategies that prove impactful.

Clients can engage us for one, some, or all of these phases.

Learn

We'll deeply understand your team, market, and offerings to strategically guide your business forward.

Strategize

We'll design the strategy and lead its implementation alongside your team.

Launch

Minute and your team transform innovative concepts into market-ready business solutions.

Accelerate

We help you break through organizational barriers by scaling your key resources.

Strategy Minutes

  • Bold ambitions demand collaboration. Our business-design craftsmanship will drive innovation and significant transformation within your product lines to stand out in the competitive arena.

  • Turn strategic planning into strategic doing. Don't let your best-laid plans go astray. We'll help you navigate the strategy execution gap and achieve your objectives.

  • From freemium to dynamic; From value-based to usage based pricing, we will generate, test, and apply optimum pricing strategies to deliver value in shortest time possible.

  • Caught between lofty technological aspirations and organizational inertia, leaders struggle, experts resist, and doubt creeps in. We bridge the gap, empowering organizations to embrace and adapt new and fast-to-deploy models.

Best for any organization (Industry + size agnostic)

Brand Minutes

  • We create unforgettable brand moments, from grand digital foot prints to intimate local touch points. Our designs, a fusion of artistry and technology, captivate audiences and drive consumer engagement.

  • Whether you’re dropping a new product innovation, activating a new brand campaign or a compelling call-to-action, we create disruptive activation concepts and put your brand on radar. Playing with the norm, we design activations that pop up, take over and leave their trace.

  • We aim to elevate brands beyond the conventional. Whether you are looking for a revolution or an evolution, looking to change lanes or create new avenues, we can craft your brand positioning.

Best for any organization (Industry + size agnostic)

Product Minutes

  • We'll not only evaluate your existing product but also work alongside you to ideate, refine, and implement a compelling product vision and strategic roadmap.

  • We will face head on your inefficient or ineffective channels between your product, design, UX, and engineering teams. We help you bypass that persistent institutional inertia to speed ideas to market.

  • We help map initial plans for scale products, people and processes and advise as those projects mature. We help your leaders maneuver through internal conflicts and build wider coalitions of support through their own political influence.

  • As your partner, we will be there when it comes to attracting, hiring, and developing high-performing product team members, including product managers, product designers.

  • This offering will bring deep product expertise and a history of successful leadership to your team. The FCPO will cover all product minutes. we offer and more on a part time basis with your upper and mid management teams.

Best for: Tech Startups & Scaleups

AI Minutes

Best for small/medium businesses

  • Comprehensive offering designed to assess your company’s current AI landscape, develop a tailored AI strategy, create and implement a custom AI model, and establish a roadmap for ongoing AI integration.

Behroz founded minute in 2024. Since 2017, he has been helping organizations establish and instill long-lasting strategies through a ‘up-influencing’ the execution teams across multiple industries. His underlying passion has mostly been about small and high-impact teams. minute. represents the essence of his journey, merging his wealth of experience with a visionary outlook on how impactful product based business design can transform organizations in meaningful ways.

minute. Founder

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Our 30 mins agenda

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Outline minute. services and approaches

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